Why WakeWorld?

Our formula for your success is simple; provide the largest audience, more exposure for each ad, lower cost than all our competitors and high-tech, newly revamped, state-of the-art online delivery to thousands of potential customers daily.
 
Bigger Audience
WakeWorld.com has been online since 1996, longer than any other wakeboarding publication, which has allowed us to build an audience that can’t be found elsewhere. The backbone of our success, our online community, is made up of over 19,000 registered members and countless “lurkers” that visit our website monthly, weekly, daily and even hourly. Some of these members have been with us since the beginning, while others are part of the 3,000 new members that have joined just over the last few months.
 
More Exposure
We encourage you to compare WakeWorld’s website layout to our competitors’. We have fewer ads per page (less than 4 on average), which means each of your ads gets more attention from our readers because those readers are dealing with fewer competing messages. Not only that, but all of our run-of-site ad packages include all four of our ad sizes and all ad positions throughout the site, so you don’t have to worry about your ad getting buried where nobody will see it.
 
Lower Cost
Again, we encourage comparison to our competitors. Because WakeWorld generates so much web traffic, we’re able to provide you with more ad impressions for your dollar. Be sure to compare ad rates on a per-impression basis and you’ll see that we can’t be beat. We have rates as low as $0.004 per impression! If you find a comparable ad for less on another wakeboarding website, we won’t just match it; we’ll beat it by 20%!
 
Hi-Tech Medium
As the world moves away from print publications and toward online publications, are your ad dollars doing the same? Our recent website overhaul ensures that your ads are running on the most advanced technology available and are being delivered quickly and efficiently with third-party reporting to show you the results. Stop paying for ads that nobody sees!

Packages and Rates

We want to make sure we are your lowest cost option when shopping for online advertising. When comparing advertising rates between WakeWorld and other online media outlets, be sure to do so on a cost-per-ad-impression basis. Because WakeWorld serves up so many page views (i.e. ad impressions), you’ll find that in most cases our per-ad-impression rates are much lower than our competitors’ per-ad-impression rates. We encourage you to compare our rates to any other website on a cost-per-ad-impression basis.

Another one of our objectives is to provide you with the most exposure possible for each of your ad impressions. In order to accomplish that objective, we have set a goal of keeping the average number of ads that appear on WakeWorld to less than 4 per page. That means that you can count on WakeWorld to keep the number of competing advertising messages to a minimum. Again, we encourage you to compare our ads-per-page average to our competitors’ ads-per-page average.

Also keep in mind that the guaranteed ad impressions listed in each package below are minimums. Actual number of ad impressions will usually be much higher.

Another one of our objectives is to provide you with the most exposure possible for each of your ad impressions. In order to accomplish that objective, we have set a goal of keeping the average number of ads that appear on WakeWorld to less than 4 per page. That means that you can count on WakeWorld to keep the number of competing advertising messages to a minimum. Again, we encourage you to compare our ads-per-page average to our competitors’ ads-per-page average.

Ad Packages

We’re all about simplicity. All ad packages will include all four “Run-of-Site” ad sizes listed below. All run-of-site ads will be randomly run throughout all ad positions throughout the entire website. That means your ads can show up on any page in any position at any time. It also means your ads will not be “stuck” in any fixed position on any page. Our ad management software makes sure your ads get spread evenly across the different positions and pages. You will have access to online reports that show the results of your ad activity.

For advertisers that purchase Packages D or E, we offer additional ‘Add-On’ options, which include positions in our Home Page Content Window and background images. Your company’s ad can either be the lead panel on our Home Page Content Window or it can show up on one of the other panels in our Home Page Content Window. We also offer the opportunity to purchase background images on the home page or all pages other than the home page.

12-Month Rates are discounted rates that apply to all 12-month agreements.

Rates

Run-of-Site Ad Positions

• Leaderboard (728x90)
• Medium Rectangle (300x250)
• 3:1 Rectangle (300x100)
• Skyscraper (160x600)

Run-of-Site Monthly Ad Rates

Add-On Ad Options (w/ packages D & E Only)

• Home Page Content Window (640x326)
• Home Page Background Image Left
• Home Page Background Image Right
• Run-of-Site Background Image Left (excludes home page)
• Run-of-Site Background Image Right (excludes home page)
• Retailer Product Links – “Buy Online At...” links from products in our Buyer’s Guides to the corresponding products in your online wake shop.

Add-On Monthly Ad Rates

Ad Specifications

General Advertising Guidelines

• Accepted banner file formats: Flash, GIF, JPG
• Maximum file size per ad: 80k
• All IAB-approved rich media vendors are accepted
• Flash creative must be submitted in .swf format.
• A clickTAG should be added to the button.
• ClickTAGs should not have URL’s coded in them because our ad server cannot count clicks if the .swf file has the URL.
• The clickTAG is case-sensitive in Flash version 6 and higher and must be “clickTAG.” In other versions of Flash, it is not case-sensitive, but it is recommended to be “clickTAG.”

Flash Submission Guidelines

• Flash creative must be submitted in .swf format.
• A clickTAG should be added to the button.
• ClickTAGs should not have URL’s coded in them because our ad server cannot count clicks if the .swf file has the URL.
• The clickTAG is case-sensitive in Flash version 6 and higher and must be “clickTAG.” In other versions of Flash, it is not case-sensitive, but it is recommended to be “clickTAG.”

clickTAG Coding Instructions

• Select getURL in the button from where you want the URL navigation to trigger.
• Type clickTAG in the URL field.
• Example of what finished button script will look like: on release, getURL(clickTAG,”_blank”);
• Payment for WakeWorld advertising is due monthly in advance of ad run.
• Accounts must remain current to maintain 12-Month discounts.

Classifieds Advertising

Don't forget about our most economical method of advertising, our Classifieds. For only $19.99 you can run a classified for your product, service, website or whatever. After the first 30 days, you can renew for another 30 days for only $14.99. The latest four paid classified ads appear on WakeWorld's front page. It's maximum exposure for minimum dollars. All you have to do is set up your account and start posting by clicking here.

Terms & Conditions

• Payment for WakeWorld advertising is due monthly in advance of ad run.
• Accounts must remain current to maintain 12-Month discounts.
• Delinquent accounts are subject to 1% interest monthly on the unpaid balance.

Run-of-Site Ad Samples

Leaderboard: 728x90

Medium Rectangle: 300x250

3:1 Rectangle: 300x100

Skyscraper: 160x600

Add-On Ad Samples

Home Page Content Window: 640x326

Here are some samples of what can be done with our Home Page Content Window. Each file can be up to one megabyte and, as you can see here, the content is only limited by your imagination.

Background Images

Contact Us

Please let us know if you have any questions. Call 619-204-2885 or send us an email through the form below and we'll get right back to you!