Good question. I'm fortunate to have the opportunity to speak with dealers all over the country through travels for Boat Bling events & meetings and always find it interesting as to who is successful with what brand. From my limited experience traveling around Minneapolis, Willmar, and Alexandria last year it seemed the successful wake boat dealers in the region cater to a very high end clientele. I'm a big MB fan and feel it's an awesome brand with great value for the features you get but IMO you need experience with one to want it. Making some assumptions here, but the average middle aged exec in Minneapolis working 70 hours a week looking to buy a boat for weekend family cruising and tubing around the summer house would probably stick with something from the big 3 out of familiarity.
Maybe if one of the established dealers brought on MB they could tap into an open market? Then the question becomes how much margin they make on a MB vs Malibu, CC, etc? I don't pretend to know the #'s but I suspect you would need to do more volume with the less expensive brand to make the same $ and with a seasonal product, limited showroom and storage space, etc that's a big risk.
Would love to see MB enter that market but there are some challenges. Maybe they should hire me to open new territories
-zack@boatbling.net