A second accessory pannel is the way to go. I like these,
http://bluesea.com/products/5026 , they are easy, positive, negitive buses with individual fuses. You still want a main fuse or breaker with in a foot of the battery though. Do the find your amp draw, do the math, make sure you run the right size wire.
If you want to skip the pannel just run the heater staight off the battery, no reason the screw with the dash wiring, you have a lot of sensitive gauges up their, and you never really know whats going to effect what.