Don't do it, really not a good value. It's meant to be a way to top off you account if you're just shy of a miles booked flight or merchandise award. Say you have 24,000 miles and need 25,000 to cash in for a flight, essentially you get that flight for $17.
For instance, most airlines you can book a basic round trip for 25-30,000 miles, usually a $300-400 ticket. Or if you bought miles it would be $425 to $510. In the merchandise example usually a $100 value item is between 12-15k points. So if you bought miles for that purpose you'd essentially be paying $204 or more for a $100 item.
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